Daniel Swarovski, who founded his company for geschliffenes crystal in Wattens, Tyrol, in 1895, had the vision from the very beginning to regard crystal not only as a material but also as an inspiration. In this spirit, the Swarovski Crystal Worlds opened in 1995, on the occasion of Swarovski's centenary - as a tribute to customers and crystal fans, whom they continue to give moments of wonder.
Originally conceived by multimedia artist André Heller, famous names from art and design have each interpreted crystal in their own way. They have turned the sparkling material into spatial and experiential concepts that, after several redesigns and expansions, now cover more than 7.5 square metres. hectares. Throughout the year, they offer visitors of all ages exciting impressions both inside and out, with specially created fragrances that make the visit an experience for all the senses. The Swarovski Crystal Worlds have become world-famous, not least because of their unique appearance, the head of the Swarovski Crystal Worlds, which is visible from afar.
"Giants". With over 16 million guests, this magical place is therefore also one of the most popular sights in all of Austria.